Treatment And Diagnosis Of Blood Diseases - 907 Words

Though modern medicine has advanced significantly in the prevailing years, the treatment and diagnosis of disease can still elude even the best of doctors. Blood diseases, in particular, take an inordinate amount of testing to diagnose, and many times, are only partially treatable. I believe that in the future, a machine could be created that streamlines this process and could treat certain blood diseases entirely. The technology already exists, though it hasn’t yet been implemented in this fashion. What if there was a way to eradicate certain diseases entirely from the blood, when previously, those diseases could only be treated temporarily? The machine I’ve theorized, at its most basic level, is simply a blood purification device. However, this system would purify the blood not just at the cursory level, but on a cellular level. The technology that would be used as the basis of this device has already been developed by Drexel University. They have invented a way to us e carbon nanotubes as separation channels to create a process called liquid-liquid extraction, which separates dissimilar cells despite solubility. Ideally, this technology could be implemented into a machine to separate foreign, diseased bodies from otherwise healthy blood cells. The process could potentially negate the need for multiple blood tests, stains, and screenings to diagnose a blood condition. Since a qualified doctor could analyze the diseased bodies by themselves, without interference from otherShow MoreRelatedDiscussion on Otitis Externa1050 Words   |  5 Pages In discussing otitis externa, the diagnosis can be explained by misdiagnosis. Some patients are diabetic immunocompromised with severe pain in the ear should have necrotizing OE excluded by an otolaryngologist. Otitis externa is an inflammation or infection of the external auditory canal, the auricle, or both. It is a common disease that can be found in all age groups. OE usually represents an acute bacterial infection of the skin of the ear canal (most commonly attributable to PseudomonasRead MoreDiabetes Mellitus Type 2 Diabetes1628 Words   |  7 PagesDiabetes mellitus type 2, also know as type 2 Diabetes or noninsulin dependent diabetes, is a disease that effects the body systemically. Type 2 diabetes is a disorder in which cells become resistant to insulin and can no longer bind it properly to reduce blood sugar. The result of this is elevated glucose levels in the circulating blood that leads to endothelial injury in all regions of the body. Primary damages occur in the kidneys, cardiovascular, and digestive systems. According to â€Å"Annual NumberRead MoreDiscussion. Cause. Systemic Lupus Erythematosus Is Complex1711 Words   |  7 Pages Discussion Cause Systemic Lupus Erythematosus is complex autoimmune disease caused by a combination of genetic, epigenetic, and environmental factors. The body’s autoimmune cells fail to distinguish a diseased cell or foreign organism from its own healthy cells. Consequently, the autoimmune system attacks its own cells causing inflammation in multiple systems including; the kidneys, skin, heart, lungs, hematopoetic, and nervous system. An estimation of 20 – 100 differentRead MoreDo Calcium Channel Blockers Play A Role For Preventing Hypertensive Encephalopathy?1618 Words   |  7 PagesEnd Stage renal disease, Stroke, and Ischemic heart disease. The Hypertension is responsible for almost half of the deaths related to the Ischemic heart disease and stroke. (3) Hypertensive emergency has a very high mortality rate. If untreated, it can lead to irreversible neurologic complications such as strokes. This may cause serious disabilities, and may eventually end with death; however, this can be prevented with better control of the blood pressure. 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An estimation of 20 to 100 different genetic factors make a personRead MoreThe Relationship Between Cushing Disease And Cushing Syndrome1249 Words   |  5 Pageslevels of any of these hormones can lead to a number of disease states. One of these hormones is cortisol which is produced by the adrenal gland. Excess levels of cortisol can manifest in Cushing disease and Cushing syndrome, with a variety of symptoms, test methods and treatments. It is important to distinguish between Cushing disease and Cushing syndrome. While both are based on high levels of cortisol circulating in the body, Cushing disease is specifically caused by a generally benign tumor ofRead MoreDiabetes Mellitus ( Dm ) Is One Of The Most Prevalent Diseases Affecting The Endocrine System1636 Words   |  7 PagesDiabetes mellitus (DM) is one of the most prevalent diseases affecting the endocrine system. The incidence of DM in the United States has reached over 29 million citizens (Diabetes Latest, 2014). 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Stylistic Features in Hawthornes Young Goodman Brown Essay

Stylistic Features in â€Å"Young Goodman Brown† Henry Seidel Canby in â€Å"A Skeptic Incompatible with His Time and His Past† states: â€Å"And indeed there is a lack of consistence between the scorn that our younger critics shower upon Hawthorne’s moral creations and their respect for his style. They admit a dignity in the expression that they will not allow to the thing expressed† (62). The style found in Nathaniel Hawthorne’s â€Å"Young Goodman Brown† has not only a â€Å"dignity in the expression† as stated above, but also many other interesting aspects, discussed in the following essay. Canby continues: Hawthorne’style has a mellow beauty; it is sometimes dull, sometimes prim, but it is never for an instant cheap,†¦show more content†¦Sculley Bradley, Richmond Croom Beatty and E. Hudson Long in â€Å"The Social Criticism of a Public Man† state: â€Å"Beyond his remarkable sense of the past, which gives a genuine ring to the historical reconstructions, beyond his precise and simple style, which is in the great tradition of familiar narrative. . . .† (49). The â€Å"precise† style mentioned by Bradley may be the â€Å"detailed† style stated by Clarice Swisher in â€Å"Nathaniel Hawthorne: a Biography†; she says: â€Å"In his journal – a kind of artist’s sketchbook – he recorded twenty-five thousand words describing people and places in detail† based on two brief visits (18). The author’s attention to detail may be the reason that every word seems to be meaningful in his sentences. Can you discard any words from the opening sentences of â€Å"Young Goodman Brown† without sacrificing some meaning: Young Goodman Brown came forth at sunset, into the street of Salem village, but put his head back, after crossing the threshold, to exchange a parting kiss with his young wife. And Faith, as the wife was aptly named, thrust her own pretty head into the street, letting the wind play with the pink ribbons of her cap, while she called to Goodman Brown. Dearest heart, whispered she, softly and rather sadly, when her lips were close to hisShow MoreRelatedHistory of the Development of the Short Story.3660 Words   |  15 Pagesstory-telling traditions which originally produced epics such as Homers Iliad and Odyssey. Oral narratives were often told in the form of rhyming or rhythmic verse, often including recurring sections or, in the case of Homer, Homeric epithets. Such stylistic devices often acted as mnemonics for easier recall, rendition and adaptation of the story. Short sections of verse might focus on individual narratives that could be told at one sitting. The overall arc of the tale would emerge only through the tellingRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesthe process of change. So-called initiation novels, such as David Copperfield, Huckleberry Finn and the Great Gatsby, are examples. In each case the author has arranged the events of the plot so that they reveal the slow and painful maturing of the young protagonist coming into contact with the world of adult experience. Static characters leave the plot as they entered it, largely untouched by the events that have taken place. Although static characters tend to be minor ones, because the author’s principal

Marketing Mix Management Ttheoretical Framework †MyAssignmenthelp

Question: Discuss about the Marketing Mix Management Ttheoretical Framework. Answer: Introduction The Coca-Cola Company is currently the leading foods and Beverage Company in the world basing this ranking from revenue. The organization has managed to maintain this position for a long time, mainly because of its highly appropriate and beneficial operations in the nation. One major challenge that the organization faces in its operations and with its products is caused by the main health issue of obesity that significantly impacts the United States. This challenge occurs because some of the products of the organizations have a high content of calories, which make them significantly inappropriate and less preferred by many individuals. Due to this reason, the Coca-Cola Company recently responded by establishing the Coke Zero product, which is a refreshment drink that is created with products that have significantly less calorie content. The organization has also recently announced its plans of changing the product and replacing it with the new Coca-Cola Zero sugar brand. The paper an alyses the marketing strategies that the Coca-Cola Company has put in place, to market its new product and explain the rationale for replacing its previous coke zero product (Kumar, 2008). The Coca-Cola Zero Sugar product is one of the most recent Coca-Cola company brands to be introduced in the market. The drink is a replacement of the recently famous coke zero brands that were initially sold to the targeted group of individuals. The Coca-Cola Company recently explained that the drink is created with similar ingredients but has increased a sweetened flavor without any sugar in it. The company also ensured that it incorporated the Coca-Cola taste in the drink thus ensuring that all individuals obtained the product. Currently, this product can be purchased from the majority of the Coca-Cola stores within the United States, and it will be available for all individuals in shops after successful distribution of the drink takes place (Codita, 2010). The Coca-Cola Company Business Environment The Coca-Cola Company is as explained earlier the leading organization regarding revenue in the whole world. This makes the organization placed in an appropriate position within the market, beginning from the organizations market share to the number of markets where it has managed to expand and offer its products in. Due to this reason, the organization has an appropriate and good business operating environment. It, however, faces the threat of another significantly large organization in this category, which is also the second largest in the industry. This organization is known as the PepsiCo Company. The organization also targets similar customers to the ones that the Coca-Cola company targets and thus for that reason, there is a stiff competition between these two major organizations. Apart from PepsiCo, the organization also face competition from other local beverage organizations in the markets where it has expanded its operations. These are the organizations that produce local d rinks to the local people, and thus instead of customers purchasing products from the organization, they consider making the local company purchases. With this regard, therefore competition by these organizations is also a significant factor that helps to establish an environment for the organization (Coca-Cola Journey, 2017). The Main Target Market for the Company is the individuals that are significantly concerned about the content of calories that they take into their bodies through the foods and drinks that they consume on a daily basis. Calories have led to a large number of individuals attaining the condition of obesity, especially in the United States where the number of individuals with the condition and those at risk of this condition is significantly high. Due to this reason, many individuals have attained the concern of some calories that they consume in their bodies, an aspect that can be utilized to prevent them from obtaining this condition. These are the individuals that seek drinks with significantly fewer amounts of calories to refresh themselves with. It is for these individuals that the Coca-Cola Company obtained the need to develop and offer the Coca-Cola zero sugar product in the market. These individuals are thus the main target market for this product (Coca-Cola, 2017). Marketing Mix theory Explanation The marketing mix is the model through which many organizations utilize to market their products and enhance success in their marketing strategies. The marketing mix model has four main contents which include the product, the price, promotion, and placement. The product of concern is the new Coca-Cola Zero Sugar product offered by the Coca-Cola Company. This product has some basic benefits which are the main reason why it is more preferred over other products. The first benefit is the fact that it provides refreshments to individuals that take it. It also has the pleasant taste of Coca-Cola drinks which is the taste that majority of the individuals seek to obtain. The drink also does not contain calories thus making it one of the healthiest drinks that also refresh people. It currently appears in red icon Coca-Cola branded bottles, an aspect that helps people associate the drink with the Coca-Cola brand easily. It is packaged in bottles and content of different millimeters like all other Coca-Cola products. Being a beverage product, there are no warranty aspects or after sale services. The organization however accept any criticism or customer feedback on aspects like tastes and preferences. This product is of the narrow drinking class, since it helps to satisfy the need for people refreshments. Since the product was recently introduced into the market, I consider its life cycle to be at the initial stage. This implies that in this stage, marketing strategies should be intensified. The organization has utilized a branding strategy of describing the product contents to the consumers and also associating the brand to the general Coca-Cola brand that is well known by the organizational customers. The Coca-Cola Zero Sugar product is similarly priced like its previous brand, Coke Zero. The price of this brand has for some time been considered much better compared to the prices of other health drinks which are much higher. This aspect places the drink in much better position in the market compared to the brands of competitor organizations. From the prices that were initially established for this product, it appears to have had a pricing objective of being the best-priced drink whose ingredients are completely healthy. Price elasticity aspect for this product have not yet been introduced in the market since it was recently introduced. Factors that however appear to influence its price include the cost of production and the prices of competitor drinks. Promotion is the other important aspect of marketing that the Coca-Cola Company has completely established in its marketing strategy. The organization has utilized the promotion strategies of making the drink available to many individuals at half price, to give them a chance of testing this new brand. The message conveyed is completely effective, since a large number of individuals have already obtained the news about the new brand and its intended additional benefit, is the reason why they should purchase the same (Summers, Smith, 2014). For the advert provided in the appendices section, the organization has managed to provide a clear explanation of the Coca-Cola new brand by using the creative strategy of general description and relating the product to the already known and market accepted brands of the organization. In terms of applying the hierarchy of effects model, the message is completely effective since it has been organized in an appropriate way and communicates the intend ed message clearly and appropriately (Zyman, 2000). The placement utilized for this product involves aspects of making sure that all individuals manage to obtain it from any location that they may be in. the marketing for the product is through both direct and indirect channels. To begin with, the organization markets its product through the stores that it owns and also utilized the general methods like the internet to make a general marketing of the same. The advert provided is a good evidence to the channels utilized. If channel intermediaries were used, the organization would utilize the merchant wholesalers since they can distribute the product easily to many other regions. The organization is likely to utilize a distribution strategy of moving the drink from the main manufacturing point to other regions through the utilization of mediums like the organizational transportation trucks which move the drinks from the main manufacturing places to the main storage units, and then from those units to the organizational stores. The organ ization is also likely to offer the product for retail (Richter, 2012). The organization can make certain improvements by utilizing other improvement strategies which might be highly beneficial. The first strategy is establishing a promotion program that will give free drinks for all individuals who provide a good and correct description of how the product appears and tastes. This will encourage many individuals to purchase the new drink first and then communicate more about it as they make descriptions. The other recommendation is organizing an organizational forum to address a social issue and then name that forum after the new brand. In the forum, the organization will obtain a chance to explain about its new product and offer it to the crowd for testing. This strategy will help the society and at the same time provide awareness of the availability of this new drink (Zimuto, 2012). Conclusion The Coca-Cola Company has managed to achieve significant success in the majority of the products that it has introduced in the market. Its recent introduction of the Coca-Cola Zero sugar product is also a positively received advancement of the organization which is likely to manage to attain success like all other brands. One of the main reasons why the organization has managed to obtain success is its marketing strategies, which ensure that all individuals manage to obtain an understanding of the product and the benefits that it offers into the market. The company is thus likely to obtain success in the introduction of this product into the market. Implementation of more innovative strategies like promotions that invite people to offer descriptions of the new product could, however, increase the success that the organization is likely to obtain (Dewey, 2017). References Coca-Cola Journey, 2017. Whats The Difference between Coke Zero and Coca-Cola Zero Sugar: Coca-Cola Journey. Retrieved from https://www.coca-colacompany.com/coca-cola-unbottled/what_s-the-difference-between-coke-zero-and-coca-cola--zero-suga Coca-Cola, 2017. Coca-Cola Zero Sugar ingredients: The Coca-Cola Company. Retrieved from https://www.coca-colaproductfacts.com/en/products/coca-cola-zero-sugar/ Dewey, C. 2017. Coca-Cola Zero Sugar, Cokes hot new soda, isnt actually that new at all: The Washington post. Retrieved from https://www.washingtonpost.com/news/wonk/wp/2017/07/26/coca-cola-zero-sugar-cokes-hot-new-soda-isnt-actually-that-new-at-all/?utm_term=.8812e4c7ff58 Summers, J. Smith, B. 2014.Communication skills handbook. Milton, Qld: John Wiley and Sons Australia, Ltd. Codita, R. 2010.Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe. Wiesbaden: Gabler. Kumar, S. 2008.Conceptual issues in consumer behaviour : the Indian context. Delhi: Pearson Education. Richter, T. 2012.International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets. Berlin: Logos-Verl. Zimuto, J. 2012.The effectiveness of marketing mix elements Product, price, place and promotion on retail shops performance in Zimbabwe. Saarbru?cken: LAP LAMBERT Academic Publishing. Morgan, M. Summers, J. (2005). Sports marketing. Southbank, Vic: Thomson. Zyman, S. (2000).The end of marketing as we know it. New York: HarperBusiness.

Outline Negative Debate On Effects Of Hate Mongering Essays

Outline: Negative Debate on Effects of Hate Mongering I. Cross examination of attack on status-quo. Possible inherency 1. Rise in hate related crime do to lack of legislation. - All criminal acts deemed hate crimes are already illegal. If not they would not be their very nature be crimes. Questions - Is it true that the terrible acts that you described are already against the law? Is it also true that the "hate crimes" you have described are really just as affected by a lack of adequate police force than inadequate legislation? Would it be reasonable to assume that the afformentioned reason is true of any criminal act despite motive? Possible inherency 2. Inadequate punishment is being given to people who have committed "hate crimes". - Motive should not be the reason for an increased sentence, but severity of the crime. - Is it reasonable to assume that committing a criminal act on someone because of their race is terrible? Is it then also reasonable to assume that committing a criminal act on someone because they have refused your advances or simply because they got pleasure out of hurting people is also terrible? Are you than saying that the former case , the ones that you would call "hate crimes" are more terrible even if the actual act is the same? You do realize that this is what you are saying by assuming that hate crimes deserve a more severe punishment? Possible inherency 3. Rise in hate groups promotes violence. - People are not forced to listen to hate mongering groups. The people who mostly follow them are people who believe what they are preaching. - You are aware that you are recommending that we limit freedom of thought, even if the thought is deplorable? Are you aware that this is in direct violation with the first amendment of the United States Constitution? Do you realize that if such legislation were passed it would give precedence for Congress to be able to pass any law governing freedom of thought? Do you also realize that if the government could pass any legislation on free speech or thought that the ideals of liberty and democracy would be outlawed? Doesn't it then follow that by passing such a legislation we would be giving our government the power to , with another such law, suppress another great idea which could improve the world by accidentally limiting the right of expression by someone who would think up such an idea? Possible inherency 4. Marches and other assemblies by these hate mongering groups encourage hate crimes. - First amendment makes any legislation against this possible, and with good cause. - Are you aware if it was legal to limit assembly labor unions would never have formed, and the horrid factory conditions characterized by the 19th century, such as low wages long hours, overcrowding, and no concern of workers well being, would still be in existence? Couldn't such a legislation also accidentally prevent another great idea in the way of assembly from emerging? Possible Sections for speech against their plan. 1. The plan that my opponents have stated has many blaring inherent flaws. The first, and perhaps most obvious, is it total inability to be put into use. The first ammendment to the United States constitution states that, Congress shall pass no law violating anyones freedom of speech, religious belief, or right to assemble. It is obvious that this, one of the most important passages in the Bill of Rights, was placed there to prevent laws such as this, for the second we allow our government any control over our right of expression we have given them the presedence to pass other such laws. It was said by Walter Lippman, a respected political columnist, that "No official yet born on this earth is wise enough to seperate good ideas from bad ideas, good beliefs from bad ones." Mr. Lippman is correct. By silencing any ideas at all you have violated the most basic freedom that this great country bestows upon its people. 2. Another problem presented by the plan is its obvious lack of enforcability. How do they propose that we find who are the members of "hate groups"? Do we go on witch hunts for Klansmen? Come on if law enforcemnt officers can't control actuall crime that undeniably causes physical damage, how do you expect them to deal with crimes that do no physical damage, and that people can simply choose to avoid. I mean people can't just say to a mugger "Excuse me. I

When to Use an Image in an Essay

When to Use an Image in an Essay When to Use an Image in an Essay Pages of text alone can look quite dull. And while â€Å"dull† may seem normal enough for an essay, using images and charts can make a document more visually interesting. It can even help you boost your grades if done right! Here, then, is our guide on how to use an image in academic writing. When to Use an Image in an Essay Usually, you will only need to add an image in academic writing if it serves a specific purpose (e.g., illustrating your argument). Even then, you need to make sure images are presently correctly. As such, try asking yourself the following questions whenever you add picture or chart in an essay: Does it add anything useful? Any image or chart you include in your work should help you make your argument or explain a point more clearly. For instance, if you are analyzing a movie, you may need to include a still from a scene to illustrate your point. Is the image clearly labelled? All images in your essay should come with clear captions (e.g., â€Å"Figure 1† plus a title or description). Without these, your reader may not know how images relate to the surrounding text. Have you mentioned the image in the text? Make sure to reference any images you use in the text of your essay. If you have included an image to illustrate a point, for instance, you would include something along the lines of â€Å"An example of this can be seen in Figure 1.† The key, then, is that images in an essay are not just decoration. Rather, they should fit with and add to the arguments you make in the text. Citing Images and Illustrations If you have created all the images you are using in your essay yourself, then all you need to do is label them clearly (as described above). But if you want to use an existing image you found somewhere else, you will need to cite your source as well, just as you would when quoting someone. The format for this will depend on the referencing system you’re using. However, with author–date referencing, it usually involves giving the source author’s name and a year of publication. For example: In the caption above, we have cited the page of the paper the image comes from using an APA-style citation. We would then need to add the full paper to the reference list at the end of the document: GrambliÄ ka, S., Kohar, R., Stopka, M. (2017). Dynamic analysis of mechanical conveyor drive system. Procedia Engineering, 192, 259–264. DOI: 10.1016/j.proeng.2017.06.045 You can also cite an image directly if it not part of a larger publication or document. If we wanted to cite an image found online in APA referencing, for example, we would use the following format: Surname, Initial(s). (Role). (Year).  Title or description of image  [Image format]. Retrieved from URL. In practice, then, we could cite a photograph as follows: Booth, S. (Photographer). (2014). Passengers [Digital image]. Retrieved from https://www.flickr.com/photos/stevebooth/35470947736/in/pool-best100only/ Make sure to check your style guide if you are not sure which referencing system to use when citing images in your work. And don’t forget to have your finished document proofread before you submit it for marking.

Graphics in Business Writing, Technical Communication

Graphics in Business Writing, Technical Communication In business writing and technical communication, graphics are used as  visual representations to support the text in a report, proposal, set of instructions, or similar documents. Types of graphics include charts, diagrams, drawings, figures, graphs, maps, photographs, and tables. Etymology:  From the Greek, writing Successful visuals integrate substance, statistics, and design to achieve four principles: clarity, precision, efficiency, and integrity. The best visuals give the viewer the greatest number of ideas as quickly as possible in the least amount of space.(John M. Penrose, Robert W. Rasberry, and Robert J. Myers, Business Communication for Managers: An Advanced Approach, 5th ed. Thomson, 2004) Criteria for Effective Graphics Whether hand drawn or computer generated, successful tables and figures have these characteristics (From Sharon Gerson and Steven Gerson, Technical Writing: Process and Product, 5th ed. Pearson, 2006): Are integrated with the text (i.e., the graphic complements the text; the text explains the graphic).Are appropriately located (preferably immediately following the text referring to the graphic and not a page or pages later).Add to the material explained in the text (without being redundant).Communicate important information that could not be conveyed easily in a paragraph or longer text.Do not contain details that detract from rather than enhance the information.Are an effective size (not too small or too large).Are neatly printed to be readable.Are correctly labeled (with legends, headings, and titles).Follow the style of other figures or tables in the text.Are well conceived and carefully executed. Benefits of Graphics Graphics offer benefits that words alone cannot: Graphics are indispensable in demonstrating logical and numerical relationships[. . .]Graphics can communicate spatial information more effectively than words alone.Graphics can communicate steps in a process more effectively than words alone[. . .]Graphics can save space[. . .]Graphics can reduce the cost of documents intended for international readers. . . . As you plan and draft your document, look for opportunities to use graphics to clarify, emphasize, and organize information.(Mike Markel, Technical Communication, 9th ed. Bedford/St. Martins, 2010) Also Known As: visual aids, visuals

Walmart overall financial health slp bus 305module 4 Essay

Walmart overall financial health slp bus 305module 4 - Essay Example So it gives you a look ahead at what to expect in terms of interest rates (Woodruff). Inflation is another aspect that would affect the organization. When the prices of essential commodities like rice, wheat, cooking gas go up and people spend more money for the same goods and services then it is inflation. Essentially inflation indicates that the value of money is going down and it takes more money to buy the same basket of goods. This will definitely lead to losses by business organizations as people would not be ready to spend such huge amount for the goods sold unless it is really essential. 3. If the Federal Reserve acts upon lowering the inflation, then it would best do it by maintaining price stability. Price stability preserves the integrity and purchasing power of the money in the economy. When prices are stable, people can hold money for transactions and other purposes without having to worry that inflation will eat away at the real value of their money balances (Bernanke). If the Federal Reserve lowers inflation by way of maintaining price stability, then the people would not worry about the prices of the goods and so purchasing goods by the consumers would get into normal routine without the fear of the increasing prices. This would help the organization benefit and indeed affects the organization

CEO remuneration and a firm performance Dissertation

CEO remuneration and a firm performance - Dissertation Example Typically, it is a combination of salary, incentives, and shares of and call options on the stock of a company, ideally configured to consider the government rules and regulations; a company’s goals/strategy and its executive’s desires, tax law and recognitions for the performance. Executive compensation is viewed through the observable outcomes. It should be designed to give appropriate and befitting incentives. Many shareholders do not want or expect executives to take risk with an aim of getting large profit; in fact nowadays there is a significant emphasis on risk control and strengthening of audit committees to ensure that any risks are understood, assessed and managed properly. The financial collapse in 2007 has changed shareholders’ perception in the light of many ‘reckless’ actions taken by executives, particularly in the financial services sector. That is why the compensation of chief executive officers has increasingly been receiving a lot of attention. As basic salaries are not viewed as an adequate method of influencing the performance of the top executives, the other, different types of rewards were brought in. It is feared that top executives, driven by high profits, were/are acting in their own and not a company’s shareholders’ interests thus encouraging the separation of control and ownership in modern companies. That is why Remuneration Committees have now changed inventive plans to ensure that they do not reward short term behaviour or aggressive ‘risk taking’. The executive remuneration or compensation landscape has greatly and rapidly changed during recent years with executive pay remaining a focus point for the UK Government as well as European Commission, shareholders, and media. Draft new rules and regulations will give shareholders new powers to vote down pay arrangements and alter the way organizations will report on the remuneration of directors, which will considerably alter the environment of executive remuneration. Taking into account the changes in the attitude to the remuneration brought about by the last recession and current tightening legislation, the aim of his research paper is to analyse the correlation between Executive Remuneration and a firm performance. 1.2Aims and objectives 1.2.1Aims of the Study To identify and discuss contemporary issues in Executive Remuneration topic; To determine the impact of Executive Remuneration on a firm’s performance To access executive remuneration and its impact on a firm’s evaluation To establish the correlation between Executive Remuneration and firm’s performance. 1.2.2. Objectives of the Study To evaluate the arguments in Executive Remuneration To evaluate the impact of the Executive Remuneration on a firm’s performance using the following proxies: - Return on Assets - Return on Equity -Dividends Yields Share price. To verify the type of correlation between Executive Remunera tion and firm’s performance. 1.3. Main research questions The main purpose of this research is to determine the correlation and the impact, if any, of Executive Remuneration on a firm performance; hence this work is aiming to answer the following questions: What are the determinants of Executive Remuneration? 1.3.1 Objective 1- the determinants for executive

The Integrative Nature of Psychology and Music Essay Example for Free

The Integrative Nature of Psychology and Music Essay Creativity, while it is recognized and valued by many, means different things to different people.   Artists, musicians, and poets are considered to be creative individuals because their products are creative.   Art works are valued for their novelty, beauty, uniqueness, and a host of other qualities that are considered to reflect creativity.   Scientists who discover a new medicine or cure are considered creative.   Young children who have created a finger painting or a poem are praised for their creativity.   Often proud parents will even excuse perverse behavior traits in their offspring by saying, â€Å"he is just being ‘creative’. †Ã‚   Creativity is a part of everyday life as much as eating is.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, creativity is a concept that is difficult to define with specific measures and parameters.   For the purposes of this discussion, the author provides theories on creativity in terms of psychological concepts.   Freud’s (1952) psychoanalytic technique seems to be the prerogatives of art.   The creation of a meaning for a patient’s random acts resembles literary creation.   In both psychiatric interpretation and artistic creativity meaning does not emerge fully clothed out of the raw material of incident and language.   Rather, from a first experience significance is gradually inferred and elaborated by a process of free association.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What links psychoanalysis and creativity is the notion of symbolic function.   Ricouer (1970) speaks of the symbolic function as meaning something other than what is said and therefore he defines a symbol as â€Å"a double meaning linguistic expression that requires an interpretation† (p. 9).   An interpretation is seen as a work of understanding that aims at deciphering symbols. Psychoanalysis is first and foremost a form of interpretation, hermeneutic that arrives at an understanding of the facts of mental life by regarding both dreams and neurotic symptoms as symbols to be analyzed.   Freud’s interpretation of dreams reveals the dynamics of the mental processes, the â€Å"strategies of man’s deepest desires and instincts†, and provides the paradigm for the analysis of all men’s cultural activities (Ricoeur, 1970, p. 162).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For Freud the dream symbolism is not merely one device of the dreamwork; but rather provides the dreamwork with the material for condensation, displacement and dramatization.   These devices then, are all methods of disguise clothing the unconscious symbolic meaning.   This universal symbolism is not limited to dreams, but is to be found in fairy-tales, myths, legends, folklore, and also underlies all art, including music.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Dalhaus (1978), absolute music is historically rooted in the idea of an unspeakable sublime, in the idea that â€Å"music expresses that words are not even capable of stammering† (p. 63).   As a performer, composing or listening to some Western music is an experience of the sublime.   As with Freud’s dream symbolism, every music symbolizes something that requires interpretation.   Music, through which some of feelings of the musicians are expresses, is essentially a system of symbols.   Each symbol is equivalent to an event or an object; when these symbols are put together they give us a kind of an interpretation of the world. According to Langer (1957), the world of sentiments and emotions could also be expressed in a symbolic manner.   Music is, therefore, an alternative means of symbolic expression.   Elements of music, just as with dreams, do not contain in themselves fixed references to things, but rather a flexible system of symbols capable of expressing various complex feelings.   Through music, a composer can express ambivalent and contradictory feelings simultaneously.   With dreams which, as Freud explains, are disguised fulfillment of repressed wishes or desires of the dreamer.   Since the instincts hide themselves in dreams, interpretation is necessary to reveal them.   The same thing is true with music.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To illustrate this, Kivy (1991) Bach’s Prelude in C Minor from the first book of the Well-Tempered Clavier.   In referring to this piece he gives an â€Å"autumnal† interpretation, â€Å"the rustling sixteenth-notes figure, in both the right and left hands, that pervades the entire piece, represents the rustling of the dry autumn leaves in the cold October wind† (p. 206-207).   What is relevant is the meaning of the listener fins departing from musical experience and musical analysis.   Or at least that is what the listener thinks he does.   Perhaps this is the point which Kivy describes when the listener who obtains pleasure from absolute music without needing free associations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the most basic level, the interpretation of art is analogous to the interpretation of dreams, for art is based on the same universal symbolism of the unconscious.   The first assumption of a Freudian aesthetic then is that it is possible to analyze a work of art in order to reveal its hidden motivations in the same way as we unlock the secrets of the dream.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Weiss has extended and placed more emphasis on Freud’s analysis of the condensation of psychic energy that gives a minimum of pleasure in wit, and discovered that the spectator gets pleasure, at least in regarding a painting, from two kinds of perceptual economies, one quantitative and one qualitative.   The pleasure of perceptual economy which form affords is the pleasure of overcoming repression of archaic visual modes by sharing in the artist’s childish and primitive visualization (Shapiro, 1966).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, this pleasure does have the more noteworthy effect of contributing, in the form of a bonus, to the erotic, aggressive and cynical tendencies of the mind.   That is, the technique of wit, the use of puns, strange and funny combinations and the like, seduces us to enjoy those sadistic or obscene tendencies whose expression would repel us if it were not combined with the skillful technical creation of the joke itself.   In the same way, all the aesthetic pleasure we gain from the work of the imaginative writer is of the same type as this ‘forepleasure’.   Therefore, the true enjoyment of art proceeds from the release of unconscious tensions in our minds.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Freud (1958), †¦the capacity of certain art forms to express and elicit emotions directly, that is, without reference to representational or symbolic images of drive related objects.   This is expressed in the idea that art forms are isometric with the forms of feeling and mood. (p. 11) According to this view, significant content could include those art elements and forms capable of effecting instinctual discharge through the relatively immediate arousal of affective states.   This seems to be particularly true of music.   The question – whether is it the work or the emotions the work arouses in us that conveys the powerful meaning of music – by saying that our emotions by themselves are the result of our interaction with the music.   They are the byproduct of the musical experience.   Music seems to create similar emotions and furthermore a similar meaning for different people.   People can all have different ways to express our subjective feelings and meanings of the music but at the same time relate to an object that has its own characteristics. Another such psychological concept is the psychology of perception.   The most influential theory of perception in the first half of the twentieth century was developed by the gestalt psychologists Kohler and Koffka.   In a series of experiments, they were able to demonstrate that inherent in the process of seeing is a natural tendency to bisect the visual field into two distinct areas, a significant figure and an insignificant ground.   They also maintained that it is impossible to hold within a single sweep of vision figure and ground simultaneously, focusing on one automatically excludes the other.    Even when perceiving the famous Rubin profiles, a series of diagram whose meaning is ambiguous because figure and ground are equally significant, attention is forced to centre on either the figure, so that a certain diagram will appear as the outline of two vases, or on the ground, in which case the same diagram appears as two faces in profile.   The apparent ambiguity in these visual counterchanges arises from the fact that either the figure or ground represents a coherent object but attention cannot perceive both meaning at the same time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This mutually exclusive, ‘either-or’ structure of attention is found in aural phenomena as well, particularly in the perception of music in which a clear melodic line is distinguished from the harmonic matrix of chords in which it is situated.   Finally, the significant figures or forms spotlighted by attention tend to possess the properties of simplicity, wholeness, and coherence while at the same time eliminating any vague, incoherent or inarticulate structures from our perception (Ehrenzweig, 1965).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through the study of philosophers, theorists, and musicians, aesthetics is no longer simply a â€Å"theory of nice feelings† (as Hegel put it) but a complex philosophy of art: it involves interpretation, criticism and reflection upon works of art.   A work of art, such as a symphony, has an existence, a history and a place that constitute it as the object of the aesthetic experience.   Having said that, psychoanalysis presents a new way of looking at things – not only at music or art.   It is in this way the departure point for an aesthetic revolution, in the sense of a new treatment of what we hear (and see) in the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Musical works have represented an enormous value for each culture.   In psychoanalytic terms we can say that music generates a jouissance, which for many musicians and non-musicians alike becomes on occasion an experience of the sublime. References: Dalhaus, C. (1978). The idea of absolute music. Chicago: University of Chicago Press. Ehrenzweig, A. (1965). The psychoanalysis of artistic vision and hearing. London. Freud, S. (1952). A general introduction to psychoanalysis. New York. Freud, S. (1958). The Moses of Michelangelo. In S. Freud (Ed.), On creativity and the unconscious. New York. Kivy, P. P. (1991). Sound and semblance. Cornell University Press. Langer, S. (1957). Philosophy in a new key. Cambridge: Harvard University Press. Ricoeur, P. (1970). Freud and philosophy. New Haven. Shapiro, M. (1966). Leonardo and Freud: An art historical study. Journal of the History of Ideas, 17(2).

Signification of Icons in a Computer GUI :: Icons Symbols Essays

Signification of Icons in a Computer GUI In 1867 in his paper "On a New List of Categories", Charles Peirce said that there were three kinds of signs: icons, indices, and symbols. According to Thomas Sebeok "a sign is said to be iconic when there is a topological similarity between a signifier and its denotata". Icons are then something that resembles the object that they represent. That similarity between icon and object is fundamentally what sets icons apart from the other two kinds of signs. Indices do not have any similarity with their significants, but have a cause and effect relationship. Symbols do not have any direct relationship with an object other than the meaning that imposed or collectively agreed upon a group of humans. In this paper I want to reflect only on one of the three kinds of signs in Peirce triad. I have selected the icon for this discussion because this is currently one of the most common used and misunderstood terms in our society. One of the reasons for this phenomenon is the fact that some very particular pictures called icons have appeared in millions of computer screens around the world. These so called icons are the core elements of the concept called "graphical user interface" (GUI). The GUI is the computer industry's attempt to make personal computing a reality for every one. This virtual environment provides pictures that are suppose to be familiar and allows users to interact directly with them by virtue of a kinesthetic action like the movement of a mouse. This has proven to be a lot more appealing for a great amount of people as oppose to having to memorize and type verbal (symbolic) computer commands. Computer icons within a GUI are supposed to resemble some real object. The success of an icon on communicating the right meaning to the user depends on the accuracy of the representation and, of course, the user's ability to recognize the relationship. Notice that a computer system will have all kinds of signs built in to communicate with the user. Key words and sentences that provide instructions or alert the user of the status of the system are symbols. A user is considered computer literate when he or she can understand those symbols. Another way in which a computer system communicates with a user is by means of indices. When a system is turned on or off, a light that indicates the status of the system is an index.

Assessment Equality and Diversity Essay

1. What is meant by diversity? It’s meant that every individual is unique and recognizing our individual differences (race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies). It’s about understanding each other, understanding and appreciating interdependence of humanity, cultures, and the natural environment, practicing mutual respect for qualities and experiences that are different from our own, understanding that diversity includes not only ways of being but also ways of knowing, recognizing that personal, cultural and institutionalized discrimination creates and sustains privileges for some while creating and sustaining disadvantages for others, building alliances across differences so that we can work together to eradicate all forms of discrimination . Diversity is a reality created by individuals and groups from a broad spectrum of demographic and philosophical differences. It includes knowing how to relate to those qualities and conditions that are different from our own and outside the groups to which we belong. 2. Describe the community you live in. Highlight some of the variations you may observe in terms of: †¢Interests †¢Beliefs †¢Ages †¢Lifestyles †¢Personal, social and cultural identities. I live in very diverse community. People who surround me – my friends, co-workers, neighbours are different age, they’ve got different lifestyles, interests, beliefs, personal, social and cultural identities. For example: there are many different race and ethnic background people in my community. I live with Lithuanians, one of my neighbours is black, other ones white English. The English ones are pensioners and the black one is young mother, who spend a lot of time in her garden, looking after her plants. My housemates love sports, they go to the gym almost every day. The English couple most of their time spend at home, I often see their children visiting them. They are Catholics. There also are some Muslims living somewhere close to me, I often see them passing by my house. 3. Explain how the variations in question 2 contribute to the diversity of the community. The mixture of tolerant people who are different age, have got different nationalities, interests, beliefs, lifestyle create a diverse community. Different religions contribute into many different kinds of churches and temples, ethnic groups contribute to continental food shops and restaurants, because of different interests there are many different places to spend time – gyms, cinema, theatre, spa centre, etc. and better variety of goods and shops. 4. Give some examples to explain how diversity: †¢Enhances your life †¢Enhances the local community †¢Enhances this country. Just because of the diversity I’ve tried many different kinds of food, learnt to cook continental food. I also know more about different cultures and traditions. The diversity improves tolerance in the community as there are many different people and you have to be kind and tolerate each other if you want to live peacefully. There is a very big diversity in this country and it’s a good thing for its economy: different people have got different needs so there are good conditions for many kinds of businesses. 5. Describe what it means to respect people’s differences and why it is important to respect differences. Respect people’s differences means that we have to tolerate people who are different gender, age, ethnic background, etc. This is important, because we live in a very diverse society and we have to prevent discrimination and ensure equal abilities.

The Effect of MMR Vaccination to the Occurrence of Autism in Newborn Children

The MMR is a single shot vaccine which prevents the onset of deadly diseases that are common during childhood, such as measles, mumps, and rubella.The first shot of the vaccine is administered during the 12th to 15th month of an infant, and is followed by a booster shot during the 4th to 6th year. (Medline Plus) Several research studies and health care professionals have linked the MMR Vaccine to autism, despite its inclusion in the standard immunizations for infants.This has raised the interest of other health care professionals and has conducted several studies in order to prove whether the link between MMR vaccines and autism exists. The research studies shall be discussed in the following statements.The online portal for Evidence-Based Nursing have published several research studies which have proved that the occurrence or autism is not in any way connected to the said vaccine.The first research study was conducted by Wilson, Mills, Ross, et. al. based on epidemiological evidence s, that is a study that concentrates on the total population of those who received MMR vaccination, the rate of occurrence of autism with the increase in populations who receive the vaccine, the correlation between the time of vaccination to the occurrence of autism, and the relationship between certain types of Autistic Spectrum Disorder (ASD) and the vaccine. (Jack, 2004)For this particular review, several researches were used as sources, such as twelve researches studies from scholarly journals and articles. The study has revealed several evidences that prove there is no relation between MMR vaccines and autism.First, the risk of autism in children does not vary for vaccinated and unvaccinated populations. Second, the rate of occurrence of ASD is not influenced by the increased rate of populations getting the vaccine. Third, diagnosis for ASD has not increased over time after the vaccination of MMR. Lastly, there is no connection between the MMR vaccine and the occurrence of seve ral types of ASD. (Jack, 2004)The second research study was funded by the Danish National Research Foundation, National Vaccine Program Office & National Immunization Program, and National Alliance for Autism Research. It was conducted in Denmark with 537,303 children. Half of the total population studied for research purposes were males.Data were gathered from the Danish National Board of Health, wherein the researchers obtained significant information regarding the participants of the study. The breakdown of the total population of participants was such that 440,655 children were vaccinated, 316 children were diagnosed with autism, and 422 were diagnosed with ASD. However, further study proved that the children who were vaccinated with MMR were not at a higher risk of being diagnosed with autism. (Wright, 2003)The third research study was funded by the same institutions and researchers in the second research study; however, the focus of the study was to determine whether the combi nation of three vaccines, such as the measles, mumps, and rubella vaccines, were connected with the diagnosis of autism.The participants included in the research study aforementioned were used in this particular research study. Additional information were obtained from the Danish Civil Registration System, Danish National Board of Health, Danish Medical Birth Registry, etc.The results of the study proved that there is no significant difference in the risk rate of vaccinated and unvaccinated children from being diagnosed with autism, and that the combination of the three vaccines in a single shot was not connected with the occurrence of autism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Both the studies conducted in Denmark may be considered accurate because of the accurate data recorded in the Danish system.Moreover, because the two studies were conducted on a large population, consisting of both vaccinated and unvaccinated children, the results of the study may be considered precise and that parents should continue immunizing their children with the MMR vaccine. (Tidmarsh, 2003)These research studies suggest that people, especially members of the nursing practice, should be aware of this fact that there is no known connection between the MMR vaccine and the occurrence of autism. The news that came out about the links between the vaccine and autism caused inquiries, as well as fears, from families who have children vaccinated for MMR.Moreover, because of these issues, people would hesitate to let their children be immunized from measles, mumps, and rubella, leaving their children at high risk from contracting these deadly diseases.Members of the nursing practice, as well as health care professionals, should be aware of the facts and figures which disprove previous claims about MMR and autism in order for them to become the stakeholders’ reliable and trusty sources of information. This would encourage families to continue with the immunization process in order to protect their children from being exposed with the dangers of these diseases.Moreover, the knowledge of these evidences presented should be used by health care professionals in order to publicize the invalidation of rumors about MMR and autism or ASD. In order to strengthen their claim, further research should be conducted including wider population ranges and longer time frames for observations, so as to make sure there are no loopholes from which people may base their worries or fears. The important thing is that reliable health care professionals are able to clarify the misinformed and advocate MMR vaccination.Stating the possible dangers of measles, mumps, and rubella, and missing the vaccination, would be instrumental in assuring the people that there are no links between MMR vaccinations and autism or ASD.ReferencesMedline Plus. (2008). â€Å"MMR-Vaccine.† Retrieved April 12, 2008, from National Library ofMedicine. Website: http://www.nlm.nih.gov/medlineplus/ency/articl e/002026.htmJack, S. (2004) â€Å"Review: Existing Epidemiological Evidence Does Not Show an AssociationBetween Mumps, Measles, and Rubella Vaccination and Autism. Evidence-Based Nursing. 2004 Jan; 7(1): 25. Website: http://www.cinahl.com.ezproxy.aut.ac.nz/cgi-bin/refsvc?jid=1646&accno=2004157790Tidmarsh, L. (2003). â€Å"There is Little Evidence that Combined Vaccination against Measles,Mumps and Rubella is Associated with Autism.† Evidence-Based Mental Health. 6(2): 62. Website: http://www.cinahl.com.ezproxy.aut.ac.nz/cgi-bin/refsvc?jid=2296&accno=2003085837Wright, S. (2003). â€Å"Measles, Mumps, and Rubella, Vaccine Was Not Associated With Autism inChildren.† Evidence-Based Nursing. 6(3): 89. Website: http://www.cinahl.com.ezproxy.aut.ac.nz/cgi-bin/refsvc?jid=1646&accno=2004050484   

Negotiation. Hofstedes Cultural Model in Negotiations

Negotiation. Hofstedes Cultural Model in Negotiations Introduction Negotiations are important avenues through which different parties can mutually agree to a solution after holding discussions. Negotiations are often held between interested parties with a view of achieving positive results at the end of the process. Culture may affect the level of success of a negotiation, particularly where the parties involved hail from different cultural backgrounds.Advertising We will write a custom essay sample on Negotiation. Hofstede’s Cultural Model in Negotiations specifically for you for only $16.05 $11/page Learn More This paper seeks to discuss in detail the concept of negotiations by specifically analyzing the significance of Hofstede’s cultural model in negotiations, addressing impasses in negotiations, and examining relationships and their significance during negotiations. Hofstede’s Model of Culture and Its Impacts There are four dyads of cultural aspects, according to Hofstede’s cult ure differentiation model. These include masculinity against femininity, long term orientation against short term orientation, individualism against collectivism, and uncertainty avoidance index (Steers and Nardon 137). Masculinity against femininity focuses on a culture’s emotional roles distribution between the genders. Masculine cultures have specific characteristics, such as assertiveness, competitiveness, and power, whereas feminine cultures characteristically give more emphasis on quality of life. Examples of masculine societies include Germany and the USA, while Sweden is a feminine society (Steers and Nardon 137). Longs of collectivistic cultures include Latin America and Indonesia, while individualistic cultures include Australia and the Scandinavian countries (Steers and Nardon 137).  Uncertainty avoidance measures the scope of a people’s feeling of threat out of situations that are uncertain.Advertising Looking for essay on business economics? Let 's see if we can help you! Get your first paper with 15% OFF Learn More Where a society is considered as having low uncertainty avoidance, the subjects tolerate ambiguity and there is little need for regulations in order to put uncertainty into check. Examples of such societies include the United Kingdom and Singapore. High uncertainty avoidance societies, on their part, are intolerant where there is ambiguity, and it requires many regulations to control uncertainty. Such societies include Greece and France (Steers and Nardon 137). Significance on International/Multi-Cultural Negotiations Hofstede’s dimensions are significant in minimizing cultural conflicts between countries. There is a greater possibility of misunderstandings emerging where individuals from different societies meet for negotiations since cultural practices and beliefs vary. Through understanding this model, such misunderstandings are minimized because individuals get to learn about cultural practices of other countries and learn to appreciate them. Thus, participants will be keen on the verbal cues, as well as the non verbal cues that they choose during negotiations.  For instance, an American who is highly individualistic and who negotiates with an Indonesian may likely consider his personal interests as taking precedent in their discussions. The Indonesian, however, may shelve his own interests in favor of collective benefit. This may prompt the American to consider him a coward, which may not augur well for the negotiations. Understanding Hofstede’s cultural model, however, will make both parties understand and respect each other’s position in their negotiations. Impasses in Negotiations It is possible to determine the most appropriate time when negotiations would require third party involvements. Several pointers to this effect exist, including a stressful or emotional situation, when the participant lacks the appropriate expertise required for the negotiation, and when a participant’s strategy is failing. In the first instance, where the situation seems to be emotional, a participant’s rational thinking is likely to be affected by the situation. A third party involvement would, thus, help in making the discussions clearer to the advantage of the participant.  Lack of technical skills, on the other hand, may deprive a participant the advantage of negotiating from an informed position. A third party negotiator in this instance, therefore, would involve a person who is highly skilled in the aspects being negotiated and whose arguments are made from an informed position. A doctor, for instance, would argue on health matters from a point of understanding compared to the contributions that a teacher would give on the same topical issue (Dietmeyer 112).  Equally, when a negotiation strategy fails, it is important that a third party negotiator is involved in order to ensure the objectives are attained.Advertising We will write a custom essay sample on Negotiation. Hofstede’s Cultural Model in Negotiations specifically for you for only $16.05 $11/page Learn More The third party negotiator must have adequate understanding on the negotiations such that it would be easy for him to employ alternative strategies until the anticipated results are achieved (Dietmeyer 112). Forms of Third Party Involvement Third parties may take part in negotiations through mediation or arbitration. While acting as mediators, the third party negotiator seeks to build up mutually satisfactory solutions such that the parties to the negotiations may easily arrive at a conclusion. For instance, a mediator would seek to establish an agreeable solution for both parties where workers withdraw their services because they demand a 50% increase in salaries, yet the employer can only add 20%. This may be done by suggesting a 30% pay increase. This would call for the workers to climb down from thei r initial position of 50%, while imploring on the employer to include an additional 10% to the previous position of 20%. Third parties may also participate in negotiations as arbitrators, where they act by dictating outcomes. Arbitrators enjoy immense powers because the solutions they offer to a negotiating party are final and have to be adopted even though they may not be acceptable. In an election dispute, for example, an arbiter may decide that a particular candidate is the winner and the solution offered will be allowed to stand even though the candidate ruled against may not be in agreement with the decision. Relationship Building and Negotiations Relational contexts during negotiations may be considered as integrative or distributive. In an integrative context of negotiation, the parties assume greater cooperation and trust and relations are given priority (Schermerhorn 350). This contrasts with a distributive context, where hard positions during the bargaining are adopted. Th e parties involved often lack past interactive relationships and are least expected to forge any interactive relationship (Schermerhorn 350). Manifestation of the negotiation process Negotiators in an integrative context focus more on value creation during the entire process. Their idea revolves around expanding the subject of their negotiation such that both parties may emerge as winners at the end of the process.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Each party begins the negotiating process by understanding the interests of the other party such that this takes the center stage rather than focusing on their individual arbitrary starting positions. Strict observation of the objectives is significant in achieving successful results for the whole process, even though the entire negotiation process will look at the issue at hand as a common problem (Schermerhorn 350). This negotiation process involves both parties seeking to outdo the other in order to benefit more. The parties regard each other as adversaries more than partners, with the negotiations adopting hard line positions from the onset (Schermerhorn 350). How to earn trust in a relationship One way through which parties to a negotiation can earn trust in order to bolster relationships is by minimizing on perceptions and the effects of stereotypes. Negative consideration of others will only create a counter reaction, which ends up creating conflict. Negotiators can adopt use of pleasant adjectives, such as honorable or brother, to portray their positive perception towards the other party (Movious and Susskind 98). Recognition of the other party’s legitimacy is also significant in earning trust and bolstering relationships in negotiations. This equally creates a situation where the other party considers its counterpart as legitimate, and therefore opens up fully without any kind of fear (Movious and Susskind 99). All the necessary details required during the process will be issued by both parties, making the negotiation healthy altogether. Number of Parties in Negotiations Types of parties Several types of parties involved in negotiations exist, including agents and constituencies, and negotiating dyad. Agents and constituencies refer to a negotiation type where the negotiator involved is acting on the behalf of another party. The individual involved in the actual negotiation is referred to as the agent, while those represented are the constituen cy (Gelfand and Brett 214). Another type of negotiation by party composition is the negotiating dyad, which involves two individuals actively and directly involved in the negotiations. Such negotiations often center on the needs and interests of the participants. The diagram below depicts a negotiating dyad structure. Source: Lewicki, Barry, and Saunders (2010) How the Parties Shape Pending Negotiations Agents begin by negotiating with the constituents whom they seek to represent in another negotiation, where the collective view of what is intended in the negotiation is determined. The agent next establishes a relationship with the other party in the negotiation in order to reach an agreement. Measures to lessen complexities in multi-party negotiation Complexities can be eliminated by ascertaining the compatibility of the two parties where constituents and agents are involved. This means both parties must be understanding each other properly and be ready to work together as agreed between them. The contract binding the two must also be clear. Clarity of the contract should involve spelling out the expectations properly and determining the terms and conditions of the cooperation. It is important to provide the agent with the discretion to design, as well as develop the overall negotiation process since he or she will assume the full responsibility of a party to a negotiation, thus the need to have the discretion. Conclusion Negotiations are part of an important discussion that brings together individuals or parties in their bid to achieve a common goal over a divergent issue. It is important for parties to a negotiation to prepare adequately before engaging each other in order to achieve quality negotiations. Preparations aim at creating trust and building relationships. Understanding the culture of parties involved in a negotiation is important as it aims at reducing conflicts that mainly occur through assumptions or stereotypes. It is important to include te rms and conditions of the relationship as a measure of reducing conflicts where third parties are involved. Dietmeyer, Brian. Strategic Negotiation: A Breakthrough Four-Step Process for Effective Business Negotiation. New York, NY: Kaplan Professional. 2004. Print Gelfand, Michele and Brett, Jeanne. The Handbook of Negotiation and Culture. Stanford, CA: Stanford University, 2004. Print. Lewicki, Roy, Barry Bruce, and Sauders David. Negotiation. New York, NY: McGraw-Hill, 2010. Print. Movious, Hallam and Susskind Lawrence. Built to Win: Creating a World-Class Negotiating Organization. Boston, MA: Harvard, 2009. Print. Schermerhorn, John, R. Exploring Management. Danvers, MA: Wiley. 2010. Print. Steers, Richard M, and Luciara Nardon. Managing In The Global Economy. New York, NY: M.E. Sharpe, Inc, 2006. Print.

The Biggest Sharks in the World

The Biggest Sharks in the World The whale shark holds the title of the worlds biggest shark species. Growing to a length of about 65 feet (the length of about 1 1/2 school buses!) and weighing about 75,000 pounds, this streamlined fish is really a gentle giant.   Some areas frequented by these sharks, such as Ningaloo Reef  in Australia, have become popular tourist destinations because of their swim-with-sharks programs. Whale sharks live  in tropical and warmer temperate waters in the Atlantic, Pacific, and Indian Oceans. In addition to their size, these sharks can be easily recognized by their gorgeous coloration, which is formed from lighter spots and stripes over a gray, blue or brown skin. They also have very wide mouths, which they use to eat tiny prey primarily plankton, crustaceans, and small fish, which are filtered from the water as the shark swims. The second-biggest shark species is the basking shark, which grows to about 40 feet long. These animals are also plankton feeders. They live primarily in temperate ocean waters throughout the world. The Biggest Shark Filmed In summer 2015, a video swept the news, touting it was the biggest shark ever filmed. What many of the news reports failed to mention is the species. There are more than 400 shark species, and they range in size from the 60-foot whale shark to pygmy sharks and lantern sharks that are less than a foot long when fully grown. The biggest shark filmed was actually a white shark, also known as a great white shark. At average lengths of 10 to 15 feet, white sharks are generally much smaller than a whale shark or basking shark.   So, while the 20-foot white shark nicknamed Deep Blue may (or may not) be the largest white shark ever filmed, its by far not the largest shark ever filmed as there is plenty of video footage of much larger whale sharks and their slightly smaller relatives, the basking shark.   The Biggest Shark Ever Caught According to the International Game Fish Association, the largest shark ever caught was a white shark nabbed in  Ceduna, Australia. This shark weighed 2,664 pounds.   Another one of the largest white sharks caught is thought to be a 20-foot shark caught by a trawler about 12 miles off the coast of Prince Edward Island, Canada. The significance of the sharks size was underestimated at the time, and the shark was initially buried. Eventually, a scientist dug it up to investigate it and realized the enormity of the find. The shark was later estimated to have been about 20 years old, meaning it may still have had some growing to do Sources Bateman, D. 2015. Canadian Who Caught Real-Life Jaws Wishes He Hadnt. Toronto Star Newspapers. CBS News. 2015. Giant Great White Shark Caught OFF P.E.I. Was a Teenager. Grenoble, R. 2015. This Is Deep Blue, Probably the Biggest Shark Youve Ever Seen. The Huffington Post.Martins, Carol, and Craig Knickle. 2009.  Whale Shark.  Florida Museum of Natural History Ichthyology Department.

On Morphology of Thermoplastic Polyester Elastomer (TPE-E) Research Paper

On Morphology of Thermoplastic Polyester Elastomer (TPE-E) - Research Paper Example The amazing versatility and utility of TPE-Es is because of their specialized structures. TPE-Es have a biphasic structure with one phase remaining soft at room temperature and the other remaining hard at room temperature (Holden 2010). The soft segments are amorphous while the hard segments are structured/crystalline, and both the segments are immiscible (Jelinski, Schilling and Bovey 1981; Sarwade & Singh 2003). The hard segment becomes fluidic when heated and imparts a thermoplastic nature to the polymer, while the soft segment imparts an elastomeric nature (Sarwade & Singh 2003; Holden 2010). The hard segments form noncovalent networks that are thermally reversible, relying on intramolecular interactions for their stability (Jelinski, Schilling and Bovey 1981). A simple TPE-E copolymer structure comprises of alternating A-B-A blocks, where A is the hard phase, and B is the soft phase (Holden 2010). The hard and soft phases are randomly joined head-to-tail, yielding the copolymers (Witsiepe 1973). The general structure of TPE-E copolymers is as follows: SOFT HARD In case of TPE-Es, the soft phase comprises of polyethers while the hard phase comprises of polyesters. By varying the relative amounts of each of these two phases, the properties of the copolymer can be modulated (Witsiepe 1973). Electron microscopic studies by Cella have shown that phase separation occurs in these polyether-polyether co-polymers below their melting points (cited in Witsiepe 1973). The morphology of TPE-Es comprises of the soft segment (polyether), which is the continuous amorphous phase along with interspersed segments of polyesters that have not been crystallized because of their small size, high melt viscosity or due to chain entanglement (Witsiepe 1973). While some of the polyesters remain as short segments in the soft continuous phase, the remaining polyesters exist as closely connected fibrillar crystalline lamellae. This crystalline network of the hard phase along with the s oft amorphous continuous phase forms an elastic network. In simple terms, as described by Witsiepe (1973), â€Å"a more or less continuous crystalline network is superimposed on a continuous amorphous network† (p. 50). The chemical structure of hard and soft phases of a thermoplastic elastomer (TPE) affects its mechanical properties. Therefore, by experimenting with different compounds, TPEs with novel properties can be developed for industrial purposes. Examples of industrially prominent TPE-Es include Hytrel, Ecdel, RTP, Pibiflex, Keyflex and Riflex (Fakirov 2005). Hytrel engineering thermoplastic elastomer is a TPE-Es manufactured by E. I. du Pont de Nemours and Co. (Jelinski, Schilling and Bovey 1981; Fakirov 2005). This elastomer is available in varying compositions of m teramethyline terephthalate, which is the hard segment, and n poly (tetramethyleneoxy) terephthalate, which is the soft segment (Jelinski, Schilling and Bovey 1981). The chemical structure of Hytrel is s hown below: Like all TPE-Es, Hytrel has the flexibility and elasticity of rubbers and the strength and rigidity of plastics, is as easily processable as thermoplastics and comes in both standard and high-performance grades with a Shore D hardness ranging from 30 to 82 (Fakirov 2005). C13 NMR studies by Jelinski, Schilling and Bovey (1981) have shown that the widths of the aliphatic carbon chain of the soft segment of Hytrel are a linear function of the average length of the hard

Vietnam vs. Iraq Essay Example | Topics and Well Written Essays - 2000 words

Vietnam vs. Iraq - Essay Example They focus more on the differences and thus any similarity, if there exists any, is rejected off-hand. Instead of juxtaposing Iraq with Vietnam, which serves as a symbol of shameful defeat for the US, these proponents who compare this war instead with Nazi or Imperial Japan that were subdued by US forced during the Second World War. There is yet another group that feels that some similarities exist but there are differences too. for example counterinsurgency operations were involved in both cases but there is no force like North Vietnam present for Iraq. Since the fall of Saigon in 1975, Vietnam has been the symbol of failed US policies and bad military choices for many critics. It is seen as the worst possible demonstration of misplaced aggression and has been influencing American voters' attitudes towards war and use of force against a third party. Thus Vietnam analogy was something US couldn't keep out of discussion. It had to enter this debate since Vietnam's example is important and every time, US administration is criticized for its aggressive use of force, Vietnam can serve as a suitable reminder. Apart from that Vietnam also shaped the political awareness of generation that now rules America. When we closely study the case in point however more differences than similarities seem to exist between the two experiences. Vietnam in 1960s was a powerful nation and one that had long resisted against foreign domination. Sense of nationalism was strong, mobilized against the French by communists and thus people took extreme pride in their own political and social structure. They did not need a third party to tell them what was right for them. Iraq on the other hand was a weaker nation plagued by years of warfare and internal conflicts. Nationalism was missing because of extreme religious and ethnic tensions. In Vietnam, United States had adopted a vastly different approach of aggression. It had started out as an insurgency that later bloomed into full scale war. That was not the case in Iraq where it had been a full-fledge war from the beginning though it later transformed into insurgency. Similarly while Vietnam was well trained and its military strength was a force to reckon with, Iraq was a fragmented military power with no support from external sources. Apart from this, we also need to understand United States' global strategic position then and now. In 1960s, there were other powers that could keep United States' military aggression in check. Soviet Union could act as a great restraining force but that was not the case now. United States today enjoys a more powerful position globally and it has greater presence in the world than it had with USSR acting as a formidable force. It was now easier for the US to move ahead and overthrow the government in Iraq which was neither the intenti on nor the result of war with Vietnam.

Cell Phones and Radiation Essay Example | Topics and Well Written Essays - 2000 words

Cell Phones and Radiation - Essay Example From this study it is clear that the technology of cell phone has eliminated the factor of geographical distances and made the general population more socially connected. The acceptance rate of the cell phone technology can be realized by the fact that from the year 1990 up till 2011, the worldwide cell phone subscriptions raised from 12.4 million to over 6 billion, penetrating nearly 87% of the world population (MobiThinking). Cell phone technology may not be all that safe. Amidst the life of convenience offered by cell phones, the potential threat the cell phone technology may have to the health of humans can get ignored. On October 19, 2012, the Supreme Court in Rome (Italy) gave a ruling wherein a â€Å"causal link† was found to exist between the mobile phone and the illness of an Italian Company’s Director Innocente Marcolini, 60. Marcolini was diagnosed to have developed a tumor (neurinoma affecting a cranial nerve) on the side of the head that he held his mobile phone to for 5-6 hours a day for 12 years.   As the paper outlines Cell Phone Radiations Cell phones use a type of electromagnetic energy called radiofrequency (or simply RF) energy for communication. RF are the radio waves and microwaves. On the electromagnetic spectrum, where the energy ranges from ones that have extremely low frequencies with long wavelengths to those that have extremely high frequencies with short wavelengths, the radio waves and microwaves lie between the two extremes. In the RF region, the frequencies are in the range of 3KHz to 300GHz. Microwaves are a category of radio waves located towards the higher end i.e. range starts from several hundred MHz to several GHz. In medical applications, one supportive use is in chemotherapy where the selective tumors are heated up. Electromagnetic radiations can be ionizing or non-ionizing. Ionizing radiations are high energy radiations that strip electrons from the atoms or molecules. E.g X-rays and Gamma rays. These radiations can cause molecular changes thus damage biological tissue (i.e. can effect DNA and genetic material). The non-ionizing radiations are low energy radiation that are not powerful enough to disintegrate atom structures. E.g. visible light, infrared radiation. RF radiations are non-ionizing radiations. RF energy heats up objects, therefore it has two types of biological effects; thermal and non-thermal. Thermal effects are those where the biological tissue heats up so rapidly that the body cannot manage or dissipate the energy.

Examining The Definition Of Western Orientalism Cultural Studies Essay

Examining The Definition Of Western Orientalism Cultural Studies Essay Orientalism transfigures the study of Middle East. Edward Said defines, Orientalism as the ethnocentric way Europe approaches the Asian regions.  Europeans looked upon the people of the Orient or the East and Arabic states as gullible and devoid of energy and initiative.   The invasion of European nations proved a radical decline in the natural prosperity of every nation they stumbled upon. The matters of the European sense of superiority and interest in control can also be seen in orientalist scholarship. Backward and barbaric, fundamentally incapable of social, political, or technological modernization, these were the descriptions of the non-western societies given to them by the people of west. Orientalism is the term that signifies the existing dislike and discrimination at the bottom of the political, economic, social and cultural discourses that were created to justify the imperialist Wests invasion and domination over the non-West. In other words, Orientalism was brought o ut as a matter of historical judgment. He illustrates Asian and Islamic Cultures during European imperialism and Europes goals of maintaining power and domination of non-Europeans.He argued that Europe used the Orient and imperialism as a symbol of its strength and superiority. Said suggested that Orientalists are treated as others-in this case, Muslims and Asians-and as objects defined not in terms of their own discourses, but solely in terms of standards and definitions imposed on them from outside. Among the influences underlying these definitions was, in Saids view, a long-standing Western concern with presenting Islam as opposed to Christianity. Said divided orientalism into two categories, one is the latent Orientalism which  is the unconscious, untouchable certainty about what the Orient is. Its basic content is static and unanimous. The Orient is seen as separate, eccentric, backward, silently different, sensual, and passive. It has a tendency towards despotism and away from progress. It displays feminine penetrability and supine malleability. Its progress and value are judged in terms of, and in comparison to, the West, so it is always the other, the conquerable, and the inferior whereas manifest Orientalism  is what is spoken and acted upon. It includes information and changes in knowledge about the Orient as well as policy decisions founded in Orientalist thinking. It is the expression in words and actions of Latent Orientalism. Any humanist would see that before the west intervened, each individual culture followed to their habitat, past experiences, and past knowledge.   Even though they were not modernized they still would have survived on their own just as they had been doing it for centuries.  Ã‚   However, a race of people could not be heartless enough to admit their destruction with a clear conscious and no remorse.   They would not pack their bags and leave a deserted crippled country. Orientalism and Western domination of the rest of the world. Understanding Orientalism is useful in the context of South Asia, as it enables us to understand the relationship between political hegemony and knowledge. Said says Orientalism exposes the European will to domination to create an orderly discipline of study a set of institutions, a latent vocabulary a subject matter, and subject races. It represents the power to make philological distinctions and the institutional force to make statements about Oriental mentality, the inscrutable Oriental, the unreliable and degenerate Oriental. The concept of Orientalism is useful in analysing prevailing literature, generalised and essentialised ideas such as Hinduism and Islam. It is also important in understanding womens movements and feminist discourses in South Asia. Many South Asian women used the criticism of Orientalism to criticise literature, imaginations and situations affecting women. Yet, the idea of Orientalism and the Western imagery of the Orient can be used ideologically by extremis t nationalists and fundamentalists who suppress the freedom of thought under the pretence of defending the Orient and fighting with the West. Misunderstanding the project of Orientalism may increase hostility between people and glorify myths such as West and Orient. It is no longer desirable, in our globalised world, to say that only South Asians can talk about South Asia, or only Hindu can talk about Hinduism and explain Indian religious traditions. For example, Tibetan Buddhism was scorned again during the Victorian period, when Buddhist studies were growing into an academic discipline. As depicted by Prof Lopez, The nineteenth-century constructions of Tibetan Buddhism are part of the heritage of Orientalism, described by Edward Said as a European mode for gaining authority over the Orient, a mode whereby Orientals were controlledpolitically and epistemologicallyby scholars in Europe and colonial officials in Asia. An important part of this scholarship was the self-aggrandizing ab ility of European scholars to write histories of Oriental civilizations that identified their origins, their classical periods, and their decline. The last of these (also called the modern period) was marked by decay and impotence. The modern period was also contemporaneous with European colonialism, one of whose products for the West was knowledge about the East. According to the exponents of this new field of knowledge, the facts and artefacts of the classical period were rescued by the emergent Western scholarship from the custody of the Orientals, who failed to recognize them for what they were and hence lost any right to them. The Orientalist would henceforth speak for the Oriental through heredity of scholarship whose task it was to represent the Orient because the Orient was incapable of representing itself. This representation of the East by the West carried with it the valuation of what was true and what was false, what was worthy and what was worthless. Furthermore, accord ing to Edward Saids  Orientalism, the texts produced by European Orientalists had the power to create not only knowledge but also the very reality they appear to define by delimiting the object of knowledge. Said argues that Orientalism also had more directly political effects: its representations of the Orient provided a justification for imperialism and a foundation for colonial policies and institutions. (Prof Donald S. Lopez Jr, 1994) Iraq is the ultimate illustration of how Orientalist conventional wisdom had it wrong.   Arguing that this Orientalism has driven America to contempt and discriminate against the Orient, and eventually to invade Afghanistan and Iraq as well as arousing certain public opinion against North Korea, may be criticized for its ignorance or exaggeration, especially when the world has observed the events of September attack (9/11) and the North Korean nuclear weapon issue.During the past two centuries Europe has ideologically constituted Asia in relation to itself with the purpose of putting its hand in it. In the past decade, Asian music and culture has spread throughout the West like poppies. The problem is that this Orientalism is still present, long after the imperialist invasions. Bushs policies are the evidence for the existence of Orientalism. The Bush administration invaded Iraq claiming that Iraq had Weapon of Mass destruction (WMD) and that Saddam Hussein was an unforgivable dict ator. As the supposed Weapon of mass destruction (WMD) have not yet been found and as Hussein was the representative of Iraq, chosen by its people, it is natural that the Iraqi people pronounce curse against Bush. With the amount of west intervention in Iraq, it was not possible for the US military force to occupy Iraq forever. During the Bush administration, he announced that the US military force will be withdrawn upon the establishment of a democratic government in Iraq, the US will probably still try to dominate Iraq in one way or another as long as they have an oil interest in Iraq. Their dominance, however, will not last for long, and the US army cannot help but leave Iraq. This is just a matter of time. Americans or people in the world felt over 9/11 attack. Nobody can deny that 9/11 was an atrocity that aroused anger around the world. The world, however, is aware that the broad antagonism of the west especially Americans against the Arab world was one of the main causes of 9 /11, and that the terrorist Bin Laden himself was, in the past nurtured by the US to fight against the USSR. In other words, 9/11 was a trap set by the US themselves then. The war in Iraq, perceptions have proven particularly relevant to the conduct of military operations. However, because Western outlook of this critical region, and forming the personal collection of most Westerners, are predetermined by each individuals experience within his/her culture. This experience is mostly shaped by the images, ideas and impressions retained from exposure to popular culture, media and more or less elaborate programmes or readings, and depending on ones educational accomplishments, personal or professional interests. The common characteristic between all these individual experiences, as far as the Middle-East is concerned, is that they are all immersed in a predominant consensus or discourse about the representation of this critical region of the world. Likewise, the launch of the Arabic lan guage Al-Jazeera satellite channel nearly ten years ago, transformed the television landscape in the Middle East. And over the past three years the channel has gained global reputation and became a name which governments and decision-makers across the world can hardly ignore. Even, In  The Lord of the Rings  film trilogy, the costumes of the Haradrims, a human race who allies itself with the enemy, are Middle-Eastern in style. When children are fed this kind of negative bias against the Middle-East, the subliminal cultural consciousness of whole generations is enduringly and profoundly impacted. The normality of such bad depictions clearly illustrates what several Western intellectuals qualify at best as acceptable political in correctness directed against Middle-Easterner The war declared on terrorism after the massacre of 9/11 in New York, with the subsequent military operations in Afghanistan and in Iraq, revives this tradition of improving interventionism by carrying on the old orientalist-related topic. Far from destroying the Great Divide between the West and the Rest, the wars of a new type support and separate the division between civilized and barbaric in the era of globalization. The explanation of ideology of the American, according to which there would no longer be outside or inside, because no country would now be released from terrorism. What now prevails is a sober vision of globalization, that of a fight to the death between two worlds, extending over all continents, between America, and the Islamic terrorism. But this originality goes back to schemes that are as old as the United States itself, insofar as this self-proclaimed exceptional, autonomous and providential imperial republic has an idealistic or ideal component qualified as es sential. Edward Said also refers to the medias ability to control and filter information as an invisible screen, releasing what it wants people to know and blacking out what it does not want them to know. To accomplish his goal Said sets up a methodological argument within which he addresses three main concepts. First, that imperialism is not about a specific moment in history, but rather a continuing interdependent dialogue between subject peoples and the dominant hegemony of the empire. Secondly, through the production of popular western literature authors have maintained a sense of continued supremacy upon subject peoples. This theorization that postcolonial domination has been institutionalized within western literature is a reference to the idea of a continuing interchange of ideas between dominant culture and oppressed peoples. Lastly, Saids comparison of colonialism to racism is integral to his argument about the continuation of oppression in a postcolonial environment. Throughout his analysis of culture, he focuses on the limitations of subjugated peoples within western culture and the reasons for their continued oppression. In Covering Islam (1997), Said postulates that, if knowledge is power, those who control the modern Western media (visual and print) are most powerful because they are able to determine what people like or dislike, what they wear and how they wear it, and what they should know and must not know about themselves. Said claims that untruth and falsehood about Islam and the Muslim world are consistently propagated in the media, in the name of objectivity, liberalism, freedom, democracy and progress Conclusion In this contemporary world, there is at least more than fifty percent intervention of the west towards the rest of the world. Edward Said argues in Orientalism, his landmark 1978 study of the relationship between the production of knowledge and the exercise of imperial power, the attitudes and images created by this tradition compose a closely bound system of created knowledge, of willed human work, about the Eastern other which the imperial powers of Europe and North America have historically used to invite and justify political and economic intervention and imperialism. Critics who have studied Orientalism in Europe, especially in nineteenth-century literature, have pointed out that there is much that can be learned about the Wests image of itself through the way Western writers have depicted the Orient. The influential popular magazine, The National Geographic, established in 1988 used to represent a window on the world for millions of middle class Americans at a time when movies and televisions were either not yet invented or in their infancy. The plain picturesque coverage of the Middle-East, by this magazine, showed the Arabs as exotic Orientals Mass media and movie industry developed throughout the twentieth century to become the main spreader of information, images and attitudes about the region to the public at large. The Arab Muslim progressively became a figure in American popular culture. No one can deny that orientalism has made great contributions to the study of Arab culture and history, and to the religion of Islam. Orientalists were and still are standing as experts in Arab-Islamic culture. They accumulated very rich knowledge and experience in this field of inquiry. In fact they made tremendous contribution to research, translation, and ultimately to the preservation and indexing of Arab-Islamic heritage.